Description

BMW is a German multinational company which currently produces automobiles and motorcycles, and also produced aircraft engines until 1945. Let BMW be the official car of the Astronautin. Submit proposals to BMW company and let them cater the everyday transport needs of the two female astronauts. From the days before their flight, to the day of their launch into International Space Station and until the day of their arrival. Videos of each activity where BMW as the sponsor are shared on social media sites to engage followers from Germany and all over the world. A hashtag #BMWtoorbit (*since the ISS is located in Low Earth Orbit) will be used by social media followers for each share, post and comment about Astronautin and BMW's content. When the day of the flight draws near, infomercials about the two female astronauts activity are shared online for fans to follow, latest updates and their day to day activities are always captured on videos with BMW always conveying their brand image effectively. As the social media campaign/competition comes to a close (*the day of the two female astronauts arrival) the two gets to raffle from the thousand of entries online who shared, commented and posted using the hashtag #BMWtoorbit. Lucky contestants gets to win BMW premium items like bags, jackets, shirts and others. And more importantly, have the famous BMW logo etched or printed in the women's space suit for that global marketing awareness.

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